Digital Experience Manager

Company: Central California Alliance for Health
Location: Scotts Valley
Posted on: May 30, 2025

Job Description:

Digital Experience Manager

Location: Remote, California
We have an opportunity to join the Alliance as the Digital Experience Manager leading the Marketing and Communications Department.
WHAT YOU'LL BE RESPONSIBLE FOR
Reporting to the Marketing and Communications Director, this position:

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• Manages, leads, and performs a variety of digital communications oversight functions, acts as a subject matter expert, and provides guidance on departmental operations
  
• Oversees the development, implementation, and optimization of externally facing digital platforms, ensuring seamless user experiences across web, mobile, and other digital touchpoints for both Medi-Cal and Medicare lines of business
  
• Manages, supervises, mentors and trains assigned staff
  
• Performs internal and external communications site administration and analyzes department metrics to ensure goal alignment
  
  ABOUT THE TEAM
  We are brand champions, working collaboratively to create relevant, effective and clear marketing communications to support operational goals and promote understanding of our services for the populations we serve.
  The Communications and Marketing Department provides expertise and enterprise-wide support for all internal and external communications, talking points and messaging, media outreach, design and branding, copywriting, project communications support, outreach materials, company-wide presentations, and photos and videos.
  THE IDEAL CANDIDATE
  
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  • A seasoned digital communications professional with demonstrated skill in managing teams and overseeing digital communication strategies and user journeys
    
  • Analytic and data oriented, with strength in the design and optimization of online communication and digital experiences that align with organizational strategic priorities
    
  • Familiarity with trends and limitations with emerging technologies, including AI
    
  • Expertise in overseeing website design and user experience as well as online communication properties such as search engine intelligence, email marketing, and automation platforms
    
  • Adept at working collaboratively and cross functionally to create and manage compelling content design
    
  • Is highly organized and skilled at moving work forward, identifying obstacles, meeting tight deadlines
    
  • Is comfortable working in evolving environments and understands change management
    
  • Has the ability to work cohesively in a team-oriented environment and collaborate with others, interact with others with diplomacy and tact and thrives in a fast-paced environment
    
  • Experience working in highly regulated environments; healthcare is a plus
    
    WHAT YOU'LL NEED TO BE SUCCESSFUL
    To read the full position description, and list of requirements .
    
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    • Knowledge of:
      
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      • Principles and practices of digital communications
        
      • Web design principles, user experience best practices, and digital accessibility standards
        
      • Website, CMS, email and SMS platforms, such as WordPress and Mailchimp, analytics tools, such as Google Analytics and Ushur, and basic HTML/CSS
        
      • Tools and techniques associated with building and maintaining external websites
        
      • Content management systems
        
        
      • Ability to:
        
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        • Train, mentor, supervise, and evaluate the work of staff, promote an atmosphere of teamwork and cooperation, and motivate staff to achieve goals and objectives
          
        • Plan, organize and prioritize the work of others, delegate effectively, coordinate activities and projects, and follow up on work assignments
          
        • Act as a technical resource and interpret, explain and apply complex laws, rules, regulations, programs and processes related to area of assignment
          
        • Ensure compliance with standards and regulations related to digital accessibility, privacy, and security, such as TCPA, HIPAA, 508, WCAG 2.1+, and CMS and DHCS regulations
          
        • Develop work plans and workflows and organize and prioritize department activities
          
          
          
        • Education and Experience:
          
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          • Bachelor's degree in Digital Media, Computer Science, UX Design, Communications or a related field
            
          • A minimum of six years of experience in a communications environment which included performance support, configuration, development and administration of on-line internal and external communications properties and a minimum of one year of lead or supervisory experience (a Master's degree may substitute for two years of the required experience); or an equivalent combination of education and experience may be qualifying.
            
            
            
            OTHER INFORMATION
            
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            • We are in a hybrid work environment and we anticipate that the interview process will take place remotely via Microsoft Teams.
              
            • While some staff may work full telecommuting schedules, attendance at quarterly company-wide events or department meetings will be expected.
              
            • In-office or in-community presence may be required for some positions and is dependent on business need. Details about this can be reviewed during the interview process.
              
              The full compensation range for this position is listed by location below.
              
              The actual compensation for this role will be determined by our compensation philosophy, analysis of the selected candidate's qualifications (direct or transferrable experience related to the position, education or training), as well as other factors (internal equity, market factors, and geographic location).
              Typical areas in Zone 1: Bay Area, Sacramento, Los Angeles area, San Diego area
              Typical areas in Zone 2: Fresno area, Bakersfield, Central Valley (with the exception of Sacramento), Eastern California, Eureka area
              
              Zone 1 (Monterey, San Benito and Santa Cruz)$110,780-$177,258 USDZone 2 (Mariposa and Merced)$100,810-$161,304 USD
              
              
              OUR BENEFITS
              Available for all regular Alliance employees working more than 30 hours per week. Some benefits are available on a pro-rated basis for part-time employees. These benefits are unavailable to temporary employees while on an assignment with the Alliance.
              
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              • Medical, Dental and Vision Plans
                
              • Ample Paid Time Off
                
              • 12 Paid Holidays per year
                
              • 401(a) Retirement Plan
                
              • 457 Deferred Compensation Plan
                
              • Robust Health and Wellness Program
                
              • Onsite EV Charging Stations
                
                
                ABOUT US
                We are a group of over 500 dedicated employees, committed to our mission of providing accessible, quality health care that is guided by local innovation. We feel that our work is bigger than ourselves. We leave work each day knowing that we made a difference in the community around us.
                Join us at Central California Alliance for Health (the Alliance), where you will be part of a culture that is respectful, diverse, professional and fun, and where you are empowered to do your best work. As a regional non-profit health plan, we serve members in Mariposa, Merced, Monterey, San Benito and Santa Cruz counties. To learn more about us, take a look at our .
                The Alliance is an equal employment opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. We are an E-Verify participating employer
                
                At this time the Alliance does not provide any type of sponsorship. Applicants must be currently authorized to work in the United States on a full-time, ongoing basis without current or future needs for any type of employer supported or provided sponsorship.
                
                

Keywords: Central California Alliance for Health, Laguna , Digital Experience Manager, Executive , Scotts Valley, California